In 2017 we set out to make the world’s toughest t shirts. The logic was pretty simple. If you can get tough pants and tough jackets, why can’t you get a tough t shirt? It made no sense to us that the layer you routinely strip down to when you’re working hardest, should be the weakest.

First we built the toughest t shirt on Earth using the same ceramic technology as the International Space Station. Then in 2019 we designed our Carbon Fibre T Shirt to give it something to compete with. Normally reserved for use in missiles, jet engines and the world’s fastest cars thanks to its high tensile strength and low weight, we've taken carbon fibre out of the world of aerospace and military engineering and brought it into clothing.

Each t shirt is woven with over 120 metres of carbon fibre which has an atomic structure that makes it stronger than steel. While the t shirt is still soft, lightweight, breathable, highly elastic and high-wicking, the carbon fibre adds strength and abrasion resistance – acting like a ripstop to save your skin.